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  • Writer's pictureShiloh Communications


Marketing is a dynamic field that is constantly evolving.

What are the marketing trends that can dominate in 2024.


  1. AI Marketing Automation: In 2024, AI-powered marketing tools like chatbots, voice search optimisation and predictive analytics may become even more widespread. Integrating AI with marketing can transform how companies analyse data, personalise customer experiences and optimise campaigns.

  2. Augmented Reality (AR) And Virtual Reality (VR): Immersive technologies like AR and VR can help to create immersive brand storytelling and consumer engagement avenues. This year these technologies are expected to integrate with strategic marketing efforts more frequently.

  3. Creator Marketing: In 2024, with more brands partnering with creators to produce content that resonates with their audiences we will see business allocate large marketing budgets allocated toward creator marketing.

  4. Marketing Science: Marketing science is the application of scientific methods to the study of marketing. It involves the design, collection, analysis, and interpretation of data to help businesses make better decisions. In 2024, we can expect to see more businesses using marketing science to drive growth and profitability.

  5. Unpredictability: An election year during the age of AI means that the only trend that can be confidently predicted is unpredictability. In 2024, businesses will need to be agile and adaptable to stay ahead of the curve. This is what we are here to do in Shiloh Communications.

Whatever the changing trends are in marketing in 2024 Shiloh Communications is there to work with your business at every step.

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