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Marketing communications is the process of creating and delivering messages that promote the interests of an organisation and includes advertising, public relations and direct marketing. When used effectively, marketing communications can be a powerful tool for businesses of all sizes, helping to generate more leads, sales and loyal customers.

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What Is A Communications Strategy Plan?

A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it.

What Is The Purpose Of Your Communications Plan?

A clear purpose helps keep everyone on board. Make sure the right people hear your message when they are ready and in a way that you want them to hear it.


Your communication objectives should be to answer these questions: Who do I need to reach? Why do I need to reach them? What will my communications say? How will I deliver this message at the time that will have the best impact on my audience (and for me)? And what channels am I using or can I use for delivery?

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