How to Successfully Market a New Business in Ireland in 2025

Marketing a new business in Ireland in 2025 requires a mix of digital and traditional strategies, considering the evolving consumer behaviour, local trends, and regulatory environment. Here's a solid plan to get started:

1. Build a Strong Online Presence

• Website: Create a fast, mobile-friendly, and SEO-optimised website. Make sure it includes clear CTA's (Call To Action), an "About Us" page, and local contact details.

• Google Business Profile: Optimise your listing for local search visibility (Google Maps, reviews, opening hours, etc.).

• SEO & Content Marketing: Write blog posts, guides, or case studies relevant to your industry to attract organic traffic.

  
  

2. Leverage Social Media & Influencers

• Choose the Right Platforms:

  • B2C: Instagram, TikTok, Facebook

  • B2B: LinkedIn, Twitter

• Influencer Marketing: Partner with Irish micro-influencers or content creators to build trust and brand awareness.

• User-Generated Content: Encourage customers to tag your business and share testimonials.

  
  

3. Digital Advertising & Lead Generation

• Google & Social Media Ads: Use targeted Facebook, Instagram, and Google Ads to reach local audiences.

• Retargeting: Use pixel tracking to retarg

  
  
  
  

  et website visitors with special offers.

• Email Marketing: Build a mailing list and nurture leads with personalised emails.

  
  

4. Local Networking & Partnerships

• Attend Events & Trade Shows: Engage in local business events like Dublin Tech Summit, Enterprise Ireland Meetups, etc.

• Partner with Local Businesses: Collaborate with complementary businesses for cross-promotions.

• Join Business Groups: Get involved with local chambers of commerce, networking groups, or online business communities like Guaranteed Irish or IBEC.

  
  

5. PR & Media Outreach

• Local Press & Blogs: Get featured in Irish business publications like The Irish Times, Business Post, or local community newspapers.

• Radio & Podcasts: Appear on business or industry-related podcasts (e.g., Irish Business Podcast).

  
  

6. Offline Marketing Tactics

• Branded Merchandise: Give away eco-friendly merch at events.

• Guerrilla Marketing: Creative street marketing campaigns in high-traffic areas (Dublin, Cork, Galway).

• Referral Programs: Offer discounts or perks for word-of-mouth referrals.

  
  

7. Stay Compliant & Adapt to Trends

• Follow GDPR rules for data collection.

• Keep an eye on emerging tech like AI in marketing.

• Monitor trends in sustainability and ethical business practices, which are increasingly important to Irish consumers.