Mastering Seasonal Marketing Strategies for Maximum Impact

December Marketing Strategy (Month-at-a-Glance)

1. Early December (Dec 1–10): Awareness + Gift Shopping Push

• Launch Holiday Campaign (email + social + website banners).

• Promote gift guides, bundles, and “Top Picks of 2025.”

• Run early-bird offers (“Beat the rush,” “Limited stock”).

• Start 12 Days of Deals prep if you plan to run one.

  
  

2. Mid December (Dec 11–20): Conversion Phase

• Emphasise shipping deadlines (“Order by Dec 18”).

• Use urgency ads: countdown timers, low-stock alerts.

• Promote digital products or gift cards (perfect for last-minute shoppers).

• Run retargeting campaigns for cart abandoners and recent website visitors.

  
  

3. Late December (Dec 21–31): Last-Minute + New Year Prep

• Switch to instant delivery options: gift cards, digital downloads, local pickup.

• Promote post-holiday sales from Dec 26 onward.

• Build curiosity for January/New Year launches.

• Share year-in-review content and gratitude posts.

  
  

Campaign Ideas by Channel

Email

• “Holiday Gift Guide”

• “Last Chance Shipping Deadline”

• “Merry Christmas + Exclusive Offer”

• “New Year Reset / New Arrivals Teaser”

  
  

Social Media

• Behind-the-scenes holiday prep

• Customer stories & gift unboxing

• Holiday countdown posts

• Polls: “Which holiday bundle is your favorite?”

  
  

Paid Ads

• High-intent keywords: “gift ideas,” “last-minute gifts”

• Local geo-targeted ads (if applicable)

• Retargeting heavy in last two weeks

  
  

Website

• Holiday landing page

• Pop-up with a seasonal discount

• Gift card feature prominently displayed after shipping cut-off

  
  

🎁 December Content Theme Ideas

• “Feel-Good Holiday Moments”

• “Wrapped with Care”

• “New Year, Better You”

• “Holiday Hacks & Tips”

• “Best of 2025: Staff Picks”