Innovative Strategies for Marketing Your Plumbing Company in 2025

Shiloh Communications
May 1
2 min read

Are you a plumbing company in need of connecting with more customers?

Marketing a plumbing company in Ireland in 2025 requires a smart mix of traditional trust-building and modern digital strategies. Shiloh communications could help you grow your reach with a tailored plan. Here is a taste of what would be in store if you were to offload the burden and allow us to help you grow:

1. Local SEO & Google Business Optimisation

Google Business Profile: Ensure your listing is fully completed (photos, services, opening hours, etc.) and updated regularly.
Local Keywords: Target keywords like “emergency plumber Dublin…..
NAP Consistency: Ensure your Name, Address, and Phone Number are consistent across your website, directories and social media.
Google Reviews: Encourage happy customers to leave reviews — respond to every review (positive and negative) promptly.

2. Website Essentials

Fast, Mobile-Responsive Site: Most people search via mobile. Ensure fast load times and easy navigation.
Online Booking: Let customers book directly or request a callback.
Live Chat / WhatsApp Integration: Offer instant contact options, especially for emergency services.
Clear USP: Highlight what sets you apart (e.g., “30-minute response,” “no call-out fee).

3. Paid Advertising

Google Ads: Target high-intent search terms like “emergency plumber Limerick.” Use call-only ads for mobile.
Facebook/Instagram Ads: Focus on awareness. Feature short videos showing your work, testimonials, or tips (like how to shut off a mains tap).
Local Sponsorships: Sponsor GAA clubs, community events, or school newsletters for brand awareness.
4. Social Media & Content Marketing
- Facebook & Instagram: Share before-and-after jobs, “Meet the Team” posts, customer reviews, and plumbing tips.
- TikTok/YouTube Shorts: Quick how-tos, “day in the life of a plumber,” or funny blooper clips.
- Blogging: Answer common plumbing questions (e.g., “Why is my sink making noise?”). Helps with SEO.

5. Email & SMS Marketing

Follow-up Messages: After service, send a thank-you email and ask for a review.
Reminders: Annual service reminders or seasonal plumbing tips (e.g., winter pipe protection).
Discounts: Offer loyalty or referral discounts via SMS.

6. Trust & Accreditation

Highlight affiliations (e.g., Uisce Eireann - Irish Water etc.).
Use badges for insurance, 24/7 availability, or “20+ years of service” to build trust instantly.

7. Offline Tactics

Van Branding: Professional, clean van wraps are mobile billboards.
Flyers/Leaflets: Drop locally during peak seasons or after storms (when burst pipes are common).
Referral Cards: Leave behind business cards or fridge magnets with service discounts.